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Catching trends, insights and thoughts in retail  

5/18/2019

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The truth is that zero is one market and any other price is another.

 
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This difference between cheap and free is what venture capitalist Josh Kopelman calls the "penny gap."  ​People think demand is elastic and that volume falls in a straight line as price rises, but the truth is that zero is one market and any other price is another. In many cases, that's the difference between a great market and none at all.

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