Walmart is enhancing its new website with two new services that will streamline how customers browse and make purchases across its home furnishings offering.
On Thursday, the discount giant will begin testing its 3D virtual shopping tour, a service that enables customers to virtually browse a curated apartment. The service features nearly 70 items from both national brands and Walmart’s private label offerings.
It’s hard to believe that it has already been four months since we launched our new digital shopping experience for home on Walmart.com aligned with how customers browse and shop the category. We’ve been laser focused on helping customers save time, effort and money. And when it comes to home shopping, that means making our affordable products more discoverable.
That’s why I’m really excited about a couple of new experiences we’re launching on the site. Specifically, we’re introducing two new ways for customers to browse, discover and be inspired by our amazing home assortment.
3D Virtual Shopping Tour – Starting today, we’re testing a new experience that enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and our private label offerings. As they virtually explore the apartment, customers simply click on different products in each room to get more information. Check it out here or go to Walmart.com/virtualroomtour.
Buy the Room – In July, we’re introducing a completely new way for customers to buy an entire look quickly and easily. We know that many customers shop for their dorm rooms or apartments in the summer months, and we also know that many of them tend to buy certain items together. For the first time, we’re making it possible to add a group of items to cart to buy a complete look. Initially, we’ll have five curated collections with each room featuring up to 20 of the most sought-after items college students search for and purchase. As someone who is obsessed with good design, I would have loved to have such a stylish living space when I was in school.
By Anthony Soohoo, SVP and Group General Manager, Home, U.S. e-Commerce