Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion. While rewarding loyal shoppers to make repeat purchases can prove beneficial, new shopper engagement is the key to growing brand sales.
Organizations typically use five key capabilities or approaches (we’ll call them “levers” from now on) to improve operations that underlie journeys
Walmart is enhancing its new website with two new services that will streamline how customers browse and make purchases across its home furnishings offering.
A month ago, another invitation came to me to address one of the major cities in the region in front of managers and owners of retail companies with the theme "How to compete with the giants": with large federal and international chains that come to regions? "
Thrive Market isn’t just a pure play e-tailer. It’s a social experiment that combines e-commerce with an authentic commitment to social change, according to Gunner Lovelace, the company’s co-founder and chief strategy officer, who spoke during a Fast Company session last week at Shop.org in Los Angeles.