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Loyalty Program Strategy
Loyalty Analitycs & Insights
Loyalty program strategy and effective basic reward mechanics
IT requirements for IT loyalty platform
Customer insights, microsegments and behavioral patterns
Personalized campaigns for attracting and retaining customers
Outstanding customer experience
"Magic pill" and personalized offer ideas for decreasing or eliminating customer pains
Director of Retail Practices, Eastern Europe and Asia
Alexander Shubin brings extensive expertise in the development and execution of retail strategy, expansion and international marketing. Founder and Principal of MyRetailStrategy Partners, Alexander holds a doctorate in Strategic Marketing and an EMBA in Strategic Market Development from the Stockholm School of Economics.
Alexander is a forward thinker in the spheres of FMCG (fast-moving consumer goods) and retail who has achieved industry recognition for supervising large projects which have delivered significant results. He is author of the book, “Business Models of Retail Companies: How to Compete with ‘Giants’”, about what it will take to compete in retail.
Why loyalty reward programs don't work
The problem with loyalty management is that companies can spend too much on their loyalty programs often at the expense of focusing on what business they do, what products they produce and what services they provide to their customers. Many loyalty programs are focused on retaining customers and increasing the number of repeat purchases but not on creating long-term mutually beneficial relationships that are the basis of loyalty.
And while participation in loyalty programs has been growing over the past six years, usage of them hasn't. Most loyalty cards never actually get used at all...
Walmart is enhancing its new website with two new services that will streamline how customers browse and make purchases across its home furnishings offering
Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective?...