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What we do

Fast-growing eCommerce and omnichannel retailers are disrupting the retail business landscape. What's next? The future of retail is to understand the real needs of consumers - to study and respond to interactions with each client, and the personal journey and experience of the customer. Our approach to transformation strategy gives retailers the opportunity to rethink business models and reflect upon the best options for their own direction towards Retail 4.0, based on using a combination of technologies, data, analytics, digital media, mobile devices, automation, cloud computing and artificial intelligence (AI). All of these factors offer new ways of running a retail company - combining the application of technologies with organizational and operational capabilities in an integrated way to achieve improvements in revenue, customer experience and, importantly, net profit.
Business model rethink and creation 
Omnichannel category management
Customer  journey and experience improvement
​Processes and supply chain integration
  • Review retail business model and identify disruption opportunities and challenges
  • Resolve gaps and strengthen KSF
  • Formulate an Innovation Roadmap to identify transformation requirements and build next-generation retail business model
  • Implement a data-driven decision-making process and corporate culture
  • Assess product categories by different channels
  • Implement a new omnichannel approach into category management
  • Design new omnichannel category management tactics​
  • Clarify process for discovering customer insights based on big data
  • Enhance customer experience strategy
  • Design and implement enhanced customer experience
  • Create strategic business processes map and new retail business model
  • Identify and resolve integration and flexibility gaps in existing business processes
  • Build social organization network to speed up innovations

Transformation of IT Architecture and Development Approaches

service architecture, big data, AI and agile approaches, startup innovation

What you get

Фотография
Innovation strategy and roadmap of business model transformation
Фотография
Data-driven decision making procces
Фотография
Omnichannel product category strategy and tactics​
Фотография
Omnichannel customer experience mapping
 Фотография
Customer experience strategy​ and refreshed value proposition
Фотография
Integrated end-to-end business process map 
Фотография
Flexible organization and social network for speeding up innovations   
Фотография
Retail 4.0 IT strategy and architecture of IT platform    

Our experts

Alexander Shubin

Director of Retail Practices, Eastern Europe and Asia

Alexander Shubin brings extensive expertise in the development and execution of retail strategy, expansion and international marketing.  Founder and Principal of  MyRetailStrategy Partners, Alexander holds a doctorate in Strategic Marketing and an EMBA in Strategic Market Development from the Stockholm School of Economics.
MIT Sloan Digital Business Strategy graduated

​​Alexander is a forward thinker in the spheres of FMCG (fast-moving consumer goods) and retail who has achieved industry recognition for supervising large projects which have delivered significant results.  He is author of the book, “Business Models of Retail Companies: How to Compete with Giants”, about what it will take to compete in retail.

Impactful idea

Machine, Platform, Crowd

HARNESSING OUR DIGITAL FUTURE
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
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MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, there are massive implications for how we run our companies and live our lives​.
To build a next-generation business model, we must find the right new combination of human minds and machines, and in how we figure out insights and make decisions about products and platforms, core expert competencies and crowd-sourcing. Today,  the culture of the HiPPO (Highest Paid Person's Opinion) in decision-making doesn't work. For example, often an AI system recognizes images better than human beings.  We can find a similar dynamic in key business processes; for example, pricing AI software can help optimize price decisions based on statistic and dynamic price elasticity than can any human individual or team. The platform business model which may not any physical assets can disrupt traditional product-service-based models. Sometimes, even an expert fails in own area of expertise area against “the crowd”.  As a result, it is now a time in which we must challenge and re-think our firms’ frameworks and build new-generation retail business models for future success.

Insights & Thoughts

Five key capabilities to improve operations

Organizations typically use five key capabilities or approaches (we’ll call them “levers” from now on) to improve operations that underlie journeys​​...

Walmart kicks off 3D online shopping

 Walmart is enhancing its new website with two new services that will streamline how customers browse and make purchases across its home furnishings offering​

Based on insights from Shop.ORG 

Thrive Market isn’t just a pure play e-tailer. It’s a social experiment that combines e-commerce with an authentic commitment to social change​

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