New retail concepts and strategy

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What we do

What kind of store will you create, for what kind of shoppers? Most importantly, will you be able to successfully compete head-to-head with your rivals? These are easy questions - but they are difficult to answer and, once your strategy is decided, making it happen is even more challenging. Whether your retail operation is an established company or a startup, we offer a unique methodology for clarifying your market position and developing new retail formats which offer a unique value proposition and an outstanding customer experience based on sustainable business models.

Retail Strategy

A creative business idea and the right value proposition for the right customers will provide a strong strategic foundation for the success of your retail format. The absence of these can lead to an inefficient and uncompetitive store no matter how beautiful it may be. Having broad retail expertise and experience in different industries and countries, we can help you to clarify a unique and achievable business idea, and build a successful and sustainable competitive strategy for your retail format.

Store business model

For a unique and creative design to run effectively and efficiently, key retail business processes must be built-in as part of the initial planning. Based upon leading practices, we help to improve business processes at the store level; and to create and optimize assortments - including pricing, marketing campaigns and promotions - that are effective for your retail format, taking into account the omnichannel business model framework.

Concept design

A retail store is an environment which shoppers enter and where they have a shopping experience. The effectiveness of this experience is not only about perceptions and emotions but also the efficient use of sales areas. Designing a store interior and layout, we take into account all the details of a shopper's journey in the store and his/her key touch points. Our strong partnerships with designers and trade equipment manufacturers from different countries allow us to create unique designs in different styles: American, Italian, Scandinavian or local styles according to your requirements.

Pilot store launch

A distinctive feature of our approach is to support you through to getting results. This can mean assisting with the launch of pilot stores in order to trial new and improved retail formats, and managing those to achieve the target values of your business’s key performance indicators. At that stage, we can assist you to implement optimal store designs, create and implement marketing campaigns for store openings, and provide operational support on a weekly basis after the opening of a pilot store.

How can we help

What you get

New business ideas - support in formulating a unique retail customer value proposition

Retail format marketing strategies

Omnichannel customer experience mapping

Creative and efficient store layout designs

Business model and business processes for retail formats

Pilot stores in new retail formats, and the refinement of these to optimize ongoing operations

Our experts

Alexander Shubin

Director of Retail Practices, Eastern Europe and Asia

Alexander Shubin brings extensive expertise in the development and execution of retail strategy, expansion and international marketing. Founder and Principal of MyRetailStrategy Partners, Alexander holds a doctorate in Strategic Marketing and an EMBA in Strategic Market Development from the Stockholm School of Economics.

Alexander is a forward thinker in the spheres of FMCG (fast-moving consumer goods) and retail who has achieved industry recognition for supervising large projects which have delivered significant results. He is author of the book, “Business Models of Retail Companies: How to Compete with ‘Giants’”, about what it will take to compete in retail.

Ask the Expert

Impactful book

"Business Models of Retail Companies: How to Compete with ‘Giants’" is an unusual book that captures the reader in its first pages. Alexander's unique approach focuses on the practicalities of retailing, whilst still drawing upon the expertise of retail sector and strategic management specialists.
Alexander goes beyond simply managing product categories or store openings to consider the strategic goals and development of a retail business. In this book, he cleverly integrates a broad collection of conceptual ideas, templates, tools, tables and questionnaires with commentary on real-life case studies. The book contains helpful ideas that a retailer will be able to apply to their own ventures - versatile and workable examples of re-usable tools and templates for retail companies operating businesses in the FMCG sector.
Alexander’s aim was to present retail concepts very clearly in this book - in formats that every business person will find useful and directly applicable to their retail enterprise. For this reason, the book contains:

32 templates and tools for solving various retail business issues
20 conceptual ideas for retailing that are clearly highlighted for the reader to easily identify and consider