Towards Data-Driven Retailing: A Strategic Matrix and Maturity Model for digital transformation in the retail industry

​In order to facilitate strategic decision-making in the areas of digital transformation and data-driven retailing, we have developed a strategic matrix that includes both dimensions, providing a solid foundation for data-driven retailing, and our suggested maturity model is designed to emphasize the importance of using data in the decision-making process of retailers' manpower, in operational perspective. It is essential for managers when evaluating the digital level of a process or unit to consider how data is being utilized. By doing so, they can identify gaps in their data-driven decision-making processes, which can then be addressed through the implementation of strategies to improve digital maturity. 

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