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    • Strategy and Enterprise Value Growth
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    • Customer loyalty strategy and experience
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Catching trends, insights and thoughts in retail  

5/3/2019

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4 Digital Strategies To Maximize Trade Marketing RO

 
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Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion. While rewarding loyal shoppers to make repeat purchases can prove beneficial, new shopper engagement is the key to growing brand sales.

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