​In order to facilitate strategic decision-making in the areas of digital transformation and data-driven retailing, we have developed a strategic matrix that includes both dimensions, providing a solid foundation for data-driven retailing, and our suggested maturity model is designed to emphasize the importance of using data in the decision-making process of retailers' manpower, in operational perspective. It is essential for managers when evaluating the digital level of a process or unit to consider how data is being utilized. By doing so, they can identify gaps in their data-driven decision-making processes, which can then be addressed through the implementation of strategies to improve digital maturity. 

This difference between cheap and free is what venture capitalist Josh Kopelman calls the "penny gap."  ​People think demand is elastic and that volume falls in a straight line as price rises, but the truth is that zero is one market and any other price is another. In many cases, that's the difference between a great market and none at all.