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Catching trends, insights and thoughts in retail  

9/17/2017

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Starbucks: Coffee chain’s series celebrates individuals in communities across the US

 
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September 2016 saw Starbucks launch Upstanders: an original series of podcasts, short stories and videos that highlights individuals across the US that work to make a difference in their communities. 
Topics such as homelessness, autism, food waste and the role of police feature in the series, aiming to unite Americans during election season. ​
Upstanders has been written and produced by Howard Schultz (Starbucks’ CEO and Chairman), but is free from Starbucks branding.
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